Tactics To Intensify Internet Visitors for Free

#1 – Mark Your Content to an Audience Expected to Share

When strategizing about who youre writing for, keep in view that audiences ability to help spread the word. Some readers will normally be more or less active in sharing the work you do, yet particular communities, topics, writing styles and content types regularly play better than others on the web. For example, awesome info-graphics that strike a chord. beautiful videos that tell a story and remarkable collections of facts that challenge familiar assumptions are all targeted at audiences likely to share (geeks with facial hair, those apathetic in weight loss and those with governmental thinking about macro economics respectively).

#2 – Get in on Communities Where Your market Already Gathers

Advertisers on Madison Avenue have used up billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better point their messages. They do it because obtaining a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, whilst reaching an 18-30 year old male demographic that attends rock-climbing gyms is liable to have a much higher ROI.

Thankfully, you dont need to spend a dime to figure out where a large portion of your market can be perceived upon the web. In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you dont a Google search will take you much of the way). From that list, you can do a little easy expansion using a web-based tool like DoubleClicks Ad Planner

#3 – Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections

Twitter just topped 465 million registered accounts. Facebook has over 850 million active users. Google+ has nearly 100 million. LinkedIn is over 130 million. Together, these networks are encountering vast amounts of time and interest from Internet users around the world, and those that participate upon these services fit into the “content distributors” description above, meaning theyre inclined to help spread the word about your blog.

Leveraging these networks to attract visitors requires patience, study, attention to changes by the social sites and judgment in what content to share and how to do it.

#4 – Frequently Reference Your Own Posts and Those of Others

The web was not mass-produced for static, text-only content! Readers appreciate links, as do other website owners, site owners and even search engines. When you reference your own material in-context and in a way thats not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used up – this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw connection to your other content AND give search engines a nice signal about those previous posts.

Perhaps even extended valuable is referencing the content of others. The biblical expression “give and ye shall receive,” perfectly applies upon the web. Other website owners will often receive Google Alerts or look through their incoming referrers (as I showed above in tip #5) to see whos talking about them and what theyre saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and relations with the blog and the power continues to this day.

#5 – Guest Blog (and Accept the Guest Posts of Others)

When youre first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical. When you dont have a compelling marketing message, leverage your relationships – find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.

Guest blogging is a fantastic way to spread your brand to new folks whove never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages).

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